Retail embraces the food transition – how Potato Cheezz and Potato TexaPure contribute to the protein transition
Supermarkets and food manufacturers are increasingly adapting their product ranges to meet the growing demand for more sustainable and healthier food. The food transition is in full swing: consumers are looking for alternatives to animal-based products but do not want to compromise on taste, texture, or versatility. This creates opportunities for both fully plant-based and hybrid innovations: how can we develop products that are truly appealing?
Hybrid and plant-based as the logical next step
The food transition requires smart innovations—not only in fully plant-based alternatives but also in hybrid products that make the shift to fewer animal proteins easier. By combining animal and plant-based ingredients, food manufacturers can develop products that are both more sustainable and more accessible to a broad audience.
According to Lucas Metsaars, Business Development Manager at Aviko Rixona, now is the time to take action:
"If we take the protein transition seriously, we need to go beyond offering alternatives and develop products that consumers truly want to eat. Sustainable, delicious, and easy to use. That is the key."
The power of Potato Cheezz and Potato TexaPure
That’s why Aviko Rixona developed Potato Cheezz and Potato TexaPure, two innovative ingredients that can be used in both plant-based and hybrid products:
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Potato Cheezz is a plant-based cheese alternative made from potatoes. Perfect for sauces, spreads, and other applications where taste and texture are key.
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Potato TexaPure enhances the structure and juiciness of meat alternatives and hybrid (meat) products, making them more appealing to a wider audience.
Time to take the next step
For manufacturers and retailers, this is an opportunity to build a more sustainable product range without compromising on taste and convenience. The market is evolving, and the demand for high-quality plant-based and hybrid products is growing.
Curious about the possibilities? Discover how Potato Cheezz and Potato TexaPure can contribute to innovative and future-proof food products.
Want to learn more about this topic? Read the interview with Lucas Metsaars in Levensmiddelenkrant (Dutch).
Photo: Peter Roek/www.pentalux.nl
